February 29, 2010: Wildomar CA – When Joe Berge invented The Can Converter, he had no idea his patented recessed light conversion kit would help people combat the most severe recession since the 1930′s – even if it’s in a small way.
The Can Converter is a lighting product that converts existing recessed lighting fixtures into bases suitable for hanging other types of lighting fixtures. “It is far less expensive to convert existing canned lights into “holders†for other types of lighting using this product than to rip out existing cans and replace themâ€, states Joe, a kind, wiry man who has a self-proclaimed “tinkering geneâ€. A do-it-yourselfer and efficient handyman, Joe invented the Can Converter out of necessity when his wife decided she wanted to hang pendant lights from places where recessed can lights had already been installed.
“I looked at the canned lights and realized I didn’t need to rip them out. Half of what I needed to hang pendant lights was already there. I just had to add a few custom parts to ensure the new pendants would be held securely in place,†Joe states humbly. He didn’t invent the product in order to make money selling it, he says. “I simply saw a better, more cost-effective solution and figured out a way to bring it to fruition.â€
His neighbor saw it, and wanted one for their hallway. A group of Joe’s friends soon found out how easy and inexpensive it had been for Joe to make the changes his wife had wanted, and soon they were asking for Joe to make the product for them, too. “It got big pretty quickly,†Joe admits. “I think any well-made product that makes life easier and less expensive is going to be successful, especially in today’s economy.â€
Joe estimates that people can save $100 and more using his product over hiring an electrician to replace the entire fixture. Total savings will depend on how many can lights need converting. “When you’re talking about converting rows of recessed lighting into some other type of lighting, using a recessed light conversion kit like the Can Converter can save you a lot of money.â€
Joe’s seen a sharp jump in Can Converter product sales over the last few years, and he’s convinced it’s because people are looking for ways to stretch their money as far as possible in these hard economic times. “Why wouldn’t you want to save money if you can?†he asks, simply.
The Can Converter can be used to convert can lights into chandeliers, flush mount lighting, semi-flush mount lighting, pendant lighting, track lighting, ceiling fans, and any other light fixture that would normally hang from a flat ceiling. It can be purchased at home improvement retail and specialty lighting showrooms or bought directly from Joe’s company – JSB Enterprises – at www.TheCanConverter.com.
About JSB Enterprises
Headquartered in Wildomar, CA, JSB Enterprises is the manufacturer of The Can Converter, a patented recessed light conversion kit that converts recessed lighting fixtures into other types of lighting fixtures, including chandeliers, flush-mount lights, semi-flush lights, pendant lights, track lights and ceiling fans. The product is available through retail and specialty lighting showrooms and can be purchased directly from the manufacturer at www.TheCanConverter.com. For more information, please email Joe Berge at joe@thecanconverter.com or call 888-506-0527.
Media Contact:
Joe Berge
JSB Enterprises
joe@thecanconverter.com
1-866-409-9634
